ABOUT FLAVOUR TRAILS
The Flavour Trails Program celebrates regional food and agriculture, supporting local economies and fostering community connections.
Through year-round campaigns, event partnerships, and Flavour Trails Festival weekends, we work with diverse 'trail partners'—from farms to food businesses—to promote agri-tourism and raise awareness of local food systems.​
Impact
Economic
Flavour Trails promotes local businesses, driving traffic to farms and food producers, which helps generate revenue and strengthen the local food economy.
Connection
Community
​Flavour Trails fosters community connection by bringing together local food producers, farmers, sellers, and makers with residents, strengthening social networks and deepening ties within the community.
Literacy
Food
Flavour Trails enhances food literacy by increasing awareness of agricultural processes and educating the community on the benefits of supporting and consuming locally produced food.
Flavour Trails Over the years
Launched in 2007 by the District of North Saanich, the Flavour Trails Program began as a celebration of local food production, connecting farmers, businesses, and the community.
By 2013, the program expanded with the support of CRFAIR, which helped take the festival to new heights. Over the years, Flavour Trails has grown, partnering with local food and agriculture events like the Peninsula Wine Festival and Strawberry Buzz Festival.
In 2015, Destination Greater Victoria joined as a key sponsor, leading to the creation of new branding and fresh direction for the program.
In 2024, the District of Saanich joined in, bringing new opportunities like ‘Savour Saanich’ and the Makers Market. With plans for continued growth in 2025 and beyond, Flavour Trails is set to expand across the region, celebrating local food, agriculture, and community.
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Contact us
General Enquiries
For general enquiries, contact: events@crfair.ca
Volunteer
Interested in volunteering at a Flavour Trails event?
🔗Fill out this form
Program Sponsors
Thank you to our sponsors! If you'd like to sponsor Flavour Trails, please contact events@crfair.ca
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